While over 50% of small, local businesses do not have a website, recent studies show that nearly 100% of medical and dental practices have a website. A easy to use, informative, and professional websites is important to your business. However, that is just the first step to having an Internet presence because if no one can find your website, then it really doesn’t do much for your practice.

One of the leading methods of having your website found is through Search Engine Optimization (SEO). SEO the art & science of working to maximize the rank of a website “organically” in search engine results for specific keywords or keyphrases when they are searched. This is a different approach than getting a website ranked highly in the paid “sponsored ads” section, which is done through effective Internet & Mobile Advertising, also called Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising.

DemandAdvisor automatically provides Search Engine Optimization (SEO) services for every MicroSites & websites we design, developed, & manage.

Effective search engine optimization (SEO) for medical and dental practices means developing and implementing effective On-Site SEO & Off-Site SEO programs. “On-Site SEO” is about developing an optimized user-friendly site that is constantly adding high quality content, as defined by search engines, and focused on serving your local area. “Off-Site SEO”, in contrast, is SEO work done outside of the actual website. Off-Site SEO includes building and maintaining a balanced and hearty link profile that establishes relevance and popularity values for the search engines, optimized listings in Local Directories, such as Google Places & Yelp, with a healthy quantity of positive reviews, and maintaining active profiles in top Social Media Sites.

The secret to SEO is that On-Site SEO and Off-Site SEO need to be developed together and implemented simultaneously and over a long period of time in order to  effectively produce top ranking sites on Google, Yahoo, Bing and other search engines for targeted keywords.

All our services are aimed at providing you with more new patients at a lower cost per lead and higher profit margins than ever before. We specialize in finding potential customers looking for dental services on the Internet, driving them to your site and getting them to contact you for an appointment.

Keyword Development:
It’s essential to know what words people are using to search for the services you offer. How many times do people search for BriteSmile versus Tooth Whitening versus Zoom Whitening? What other terms would yield a similarly focussed audience? We have access to real data from the search engines that tells us what historical searches have been made. We use this data to develop your perfect keyword list.

Copywriting:
Once your ad gets ‘clicked’ and searchers visit your site, it’s vitally important that your site convert these visitors into leads as efficiently as possible. Copy is written and re-written until it reflects the value of your services and presents your practice in the best possible light. Well-written, descriptive copy is one of the most valuable asset your site can have.

Website Development:
If you don’t have a website, we’ll build one for you. If you have one already, we’ll build another one for you anyway that sells 10 times better. And we’ll keep optimizing your site so that it sells you and generates the most leads possible. We bring to the table our real experience of building dental websites that generate calls from new patients on a daily basis.

Landing Page Optimization:
The page that a visitor lands on is the single most important page on your website. Visitors will make split-second decisions over whether they stay and read this page or exit immediately. We test and re-test landing pages until we have the best possible combination of promotional offer, headline, copy and design.

It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes?

Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. Mobile phones have become so much more than flip phones taking low resolution photos, they’ve evolved to mini computers, with you wherever you go. Smartphone users are texting, tweeting, and sending emails, and they are also shopping. Currently mobile commerce (m-commerce) accounts for 1 in 10 e-commerce dollars, or in other terms tablet users purchased $359 in products from tablets in the last 12 months. And, smartphone users are also searching with GPS enabled, which pinpoints their exact location. As such, users expect different search engine results that reflect, their location, social signals, and universal listings.

The growth of local search, and increasing usage of smartphones and tablets, and m-commerce has fueled the need for Digital Marketers to optimize for mobile search. BrightEdge has introduced an innovative new technology, Mobile SEO, enabling Digital Marketers to create winning mobile search strategies.

Mobile Statistics

• 31% of the U.S. Internet population used a tablet or e-reader in 2012 (A Portrait of Today’s Tablet User Wave II, Online Publishers Association, June 2012)
• Global mobile data traffic grew 70 percent in 2012 (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017, February 2013)
• There are over 1.1 billion global smartphone subscribers (Internet Trends, Kleiner Perkins Caufield Byers, December 2012)
• A third of tablet usage is coming from outside the home (A Portrait of Today’s Tablet User Wave II, Online Publishers Association, June 2012)

• Silver & Gold Inclusive: Platinum Members recieve all the services that are included with Silver & Gold memberships. In addition, they receive a custom website, hosting, domain management, onsite and offsite SEO, & ongoing website support.
• Custom Practice Website: DemandAdvisor will work with you to build the best dental practice website that will benefit your practice and increase traffic.
• SEO for Dental Websites: Search Engine Optimization (SEO) services are included for all MicroSites, listings, profiles & websites developed and managed by DemandAdvisor. That includes a group of services that are divided between two categories of SEO: onsite and offsite.
• Geographic Exclusivity: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.

• 360° Site Analysis: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Keyword Research: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Content Writing & Optimization: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• 24×7 Keyword Monitoring: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Conversion Optimization: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Social Media Integration: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Monthly Progress Reporting: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.

• High Quality Link Building: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Social Bookmarking: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Competitor Analysis: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Guest Blogging: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Social Media: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Article/PR Marketing: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.
• Local Directories: DemandAdvisor develops exclusive partnerships with clients. We only supports one-practice within a given region, so you never have to worry about us helping your competition.