Total Solutions for Localized Internet Marketing for Dentists!

Get New Patients for Your Dental Practice

Precise, Measurable, Profitable

This is our core competency and yields the highest returns for our clients. We have a certified team of professionals that manage our clients’ accounts on a daily basis. Yes, we are experts, but don’t take our word for it. Just think of how you came to find our company. It was most probably through a PPC ad.

We take our time to learn about your business, understand goals, learn about competitors, and analyze any and all data necessary to ensure we have everything we need to properly optimize the account and realize its goals. Our proposal process is detailed and our team truly goes the extra mile to see if we are a good fit prior to signing an agreement. If you have an existing account and need us to take over, our team will do a comprehensive analysis, determine areas of improvement, provide our recommendations, give you an action plan, pinpoint growth opportunities and suggest anything else we feel is unique to your case that will help achieve results. If you are looking for us to establish a brand new account, we will still analyze and provide a detailed proposal and road map to achieving results for your company.

This process is more detailed than the typical commodity based approach most other firms implement, but we believe that it is necessary for a couple of reasons. First, it allows us to determine if we are a good fit and second, it takes out the guessing game of “can we achieve results once we get started.

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.